We’ve joined the rebellion. Will you?

For too long, cancer has been calling the shots, 1 in 2 of us will now get cancer in our lifetime.

We have to change this. Today.

We’re teaming up with Stand Up To Cancer, driving the rebellion to cities throughout the UK and raising donations crucial to funding medical breakthroughs. See who's standing up to cancer.

Join us in the rebellion and help show cancer who’s boss. #Drivetherebellion
Nicola Adams


This is a critical moment in the fight against cancer.

Scientists are making breakthroughs at an unprecedented rate, improving their understanding of the disease, and how to defeat it. But there’s still a long way to go.

That’s why we’re joining the fight, raising our voices and raising money for Stand Up To Cancer.

From May to November we’ll be travelling the country in the world’s first tap-to-donate Contactless Car – our specially modified Hyundai IONIQ Electric – and we’re bringing our gang with us.

The time to stand up is now. Join us. Take cancer out.

The Rebel Roadshow

Monday 22 May 2017 King's Cross, London

Join TV’s Jake Humphrey and Olympic Gold Medallist Nicola Adams from 10AM as they kick off Hyundai’s Rebel Roadshow with a host of special events, including a live Q&A.

Saturday 23 September 2017 Regent Street, London

We’re proud sponsors of the NFL, so we’re pleased to announce that we’ll be joining the NFL Regent Street takeover. Who better to tackle cancer than a 225 lb running back?

TBC nationwide

Catch the specially modified IONIQ Electric at dealerships nationwide, and you can tap to donate on the world’s first contactless car.


More opportunities to get involved are being announced all the time. Check back in soon to see where the rebellion’s heading next.

Leading the charge

Our customised Hyundai IONIQ Electric is at the front line of the rebellion, flying the flag for Stand Up To Cancer at events and dealerships around the country.

If you see it, you can make your £10 donation using the world’s-first Contactless Car; then jump in, take a selfie and pin it to the exterior with hundreds of photos of rebels from far and wide.

The Hyundai Ioniq Contactless car features:
  • Contactless donation points
  • Photos posted on outside of car
  • Live donation total number plate
Drive the rebellion Donate Now